William
M. Fantini has worked for several businesses as a contracted Creative
Director to build internal departments, revamp existing infrastructure
and, in some cases, get a new business off the ground. Following
are a list of present and former clients. For more details, please
see the Consulting Page of his resume.
In
House:
- E2
Interactive (Member of the Veritas Group) - New York, NY
- Optasia
Interactive Learning - - Bensalem, PA
- Omni
Digital - Nashville, TN
Clients
Have Included:
- Paramount
Productions
- Voices
of Inspiration
- McNeely,
Piggot & Fox
-
Intermedia Cable
- The
Tennessee Banker's Association
& over 30 of it's member community banks
- MCA
Records
- Cedarhouse
Productions
- The
Bank Of Nashville
- Cheatham
State Bank
Click
Here For a List Of Projects.
Frequently
Asked Question:
Q:
"What does a Creative Director do?"
A:
"Well, if you were to walk by my office when there was no
on in it... you might think 'nothing at all,' because you would
see me leaned back in my chair, staring at the ceiling, twirling
an unsharpened pencil on one hand... soft lighting and smooth
jazz for ambience. You probably wouldn't see the smoke coming
out of my ears or realize that I was trying to put eighteen e.mails
from different departments into perspective and 'paint a bigger
picture' strategy for how they all had to fit together."
"It
would make more sense when you see the Marketing Director, Director
of Information Systems, the Webmaster, the an Account Executive,
the COO and the CFO all walk into my office at the same time with
different questions and walk out five minutes later, talking about
what they had to do to implement our new collaborative strategy...
then it might make sense what the Creative Director does."
Following
is a job description borrowed from a former client:
Key
Responsibilities:
Direct a full service internal creative advertising agency that
spans video, audio, print, new media channels and is focused on
meeting the diverse needs of company organizationally.
Implement and ensure corporate brand strategy is consistently
communicated through all forms of media within the organization.
Strategic Leadership: Provide innovative, visionary, and collaborative
leadership.
Participate in the development of a corporate marketing strategy
that is aligned with company's overall business objectives and
ensure the creative approach and outcome of each project aligns
with these objectives. Collaborate with senior leadership in establishing
corporate, division and department policies, standards and growth
initiatives.
Project
Management Oversight: Direct creative development from conceptual
stage to planning and executing solutions. Oversee management
of internal and external resources and ensure they perform within
allocated budget and deliver products within defined timeline.
Actively strive to improve project development process and design
methodology to reduce company's costs and ensure efficiency. Work
cross organizationally to develop advertising and promotional
programs.
Supervision: Hire, fire, train, counsel, evaluate, and recommend
salary increases and promotions for those under direct supervision.
Mentor design staff, and stimulate learning and exchange of ideas
to ensure solutions meet the highest standards of excellence from
concept to information design to visual execution.
Work collaboratively with team members when assigned to work as
part of a team. Perform other duties as required.
Return
To Top
