Current Businesses

• Kinetic Media Engine, LLC

Since 1994, Fantini has built more than seven data management and information management business applications... tied to Internet enabled database back end and 100% scalable middleware.

The culmination of these and other marketing concepts to deliver content and generate end user demand and direct to consumer capabilities, are outlined on the Kinetic Media Engine, LLC Web site.

• Imagica Productions

Previous Ventures And Business Experience

• Blue Forest Studio
• Dovetail Systems
• Tennessee Bank Network
• MediaPages Web Directory
• Odyssey Interactive

William Fantini has been self-employed for most of his professional career. At first, as a free lance photographer and graphic artist (after leaving Hollywood, see his Producer Bio for more info). Within a few years of free lancing, Will began to see opportunities to take his marketing and production expertise to a new level by developing his own products... a blend of digital information and education delivery systems.

Fantini's first company, Odyssey Interactive, was started with the interest and involvement of a few friends, with a mission to build Travel Information Kiosks and place them in gas stations, rest areas, airports... everywhere. Fantini led the production of a prototype system and introduced the concept to the Mayor of Nashville, The Airport Commission and several investors. Odyssey Interactive pioneered an industry which you now see and take for granted everywhere you go.

The State of Tennessee and the Airport Commission both embraced the kiosk concept and put the project into a six month "Request For Proposal" process which opened the doors for other "New Media" agencies to design and develop prototypes based on Odyssey's pioneering efforts. Odyssey was a "near miss" opportunity because it did not have the funding to last through the RFP process and, ultimately, was a valuable learning experience for Fantini and his associates. They built a great idea, a solid business plan and a prototype that still stands head and shoulders above the now implemented systems... but none of them new to research the government process and they made the most common mistake of new businesses... being underfunded to compete.

For Fantini, the experience also gave him an opportunity to write his first professional level business and marketing plan and allowed him to earn a whole new skill set he had not previously considered.

Less than a month after the Odyssey came to an end, Fantini was asked to lead the installation and implementation of a Digital Press division of a Nashville graphics service bureau, The Omni.

Fantini's first responsibility with the Omni was to take a one page user manual (for a half-million dollar printing press... it was only the sixth on in the U.S.) and develop a training initiative for Omni employees. Will's work with the Omni was quickly integrated into AGFA's ChromaPress User Group and distributed to a growing, global install base.

With proper documentation in place and designated personal running the press, Fantini moved on to lead marketing and sales of digital printing for the Omni. This gave Fantini an opportunity to hone his newfound marketing skills under the guidance of a successful startup entrepreneur and mentor and also put him in a new position of outside sales.

It took less than a year for Fantini to implement enough printing initiatives and ongoing customer base to keep the Press running full time. During that year, Fantini installed a web server on an ISDN line at the Omni for clients to upload their files, and he wrote a project management, job tracking, order placement application built in a relational database environment that is a viable application to this day. And... he built a web site for the Omni, which was one of the first 5,000 Web sites published, according to the W3C.org timeline of published URLs.

Fantini set out to build a new business of Web site design and publishing. And rather than take one client at a time, he built a plan to service niche markets who require outside marketing assistance. From the soul, he developed "MediaPages" to offer low cost web services and directory listings to the entertainment industry. But, for an actual profitable business, Fantini took the same concept to a market with money... community banking.

Fantini approached the Tennessee Bankers Association with a proposal to offer services to their member banks and also to offer Intranet and Web development to the TBA in exchange for their endorsement. The TBA quickly performed due diligence on Fantini, checked his references and within two weeks gave him their endorsement. Within six months, Fantini had built the TBA intranet and Web site, sold over 30 Web site packages to member banks, and was published several times in the TBA monthly magazine, The Tennessee Banker.

Fantini also was invited to present informational monologues to the TBA members at their annual sales and marketing conference, and several client banks invited Fantini to present information seminars to their customers and to groups of High School students at "Career Day" conferences.

A representative from Learning Tree International saw Fantini speak at one of his Online Marketing Seminars and quickly recruited him to become a free lance Instructor, giving Fantini the opportunity to continue pursuing his business endeavors while also joining the corporate technology community. Fantini continued his relationship with Learning Tree for almost seven years while he built his other business projects.

Fantini has also honed his sales and marketing skills, business writing abilities and revenue models by taking in-house contracts with Optasia Interactive Learning and E2 Interactive and also developing strategies for numerous clients.